After taking a test drive of idEXEC's database, I felt like I was driving a Ferrari. There are so many lead databases that don't have traction, that are slow to use, or produce obsolete data. What's great about idEXEC is that you can quickly zoom in on decision makers by idEXEC's job function within any market segment, any company, any geographic area worldwide, any SIC code or revenue level. What's even better is that you can download your lead list immediately. With close to a million companies in the database, your sales potential becomes exponential. idEXEC clearly offers the fastest route from search to sell.

Gerhard Gschwandtner
Publisher, Selling Power Magazine

 

Lippincott & Margulies is a worldwide consultancy in corporate identity and image management - we help companies manage their brands effectively on a global basis. I use idEXEC to reach top decision-makers within organizations most likely to benefit from our services. The quality and precision of the data is superb.

Senior Associate
Lippincott & Margulies

"I've used idEXEC's information products for over 7 years at two different companies and have found their data to be of consistently higher quality than other sources I have tried. It's been instrumental in the success of my lead generation programs across multiple product lines, multiple industries and multiple job functions – typically pulling 30-40% better response than other data sources I’ve used."

Director of Acquisition Marketing
iProspect Online

 

We have been an idEXEC user for over ten years. idEXEC is the foundation of our program, Strategic Executive Marketing, which targets C-level executives with high value offers in a very personal and highly customized way. The SEM track record speaks for itself with above average response rates using complex letter packages and an excellent cost per executive responder, generally in the $200 to $250 range.

We have used idEXEC to bridge the gap between marketing and sales so that there is "one voice" in defining the target market by geography, size, industry and idEXEC's primary job functions for decision-making. A true marketing and sales tool, we can't imagine conducting marketing and sales campaigns without idEXEC.

Ruth Ann Barrett
President
RED Direct

 

Using idEXEC has been a very positive experience for us. idEXEC has the diversity we need to do many different projects. I particularly like the accuracy, usage flexibility and the ability to define prospects by job function.

Director of Corporate Communications
Forbes Magazine

Containing our mailing costs is high on our list of concerns. One of the reasons we use idEXEC is that the number of returned mailings is minimal. Those that do come back are quickly researched by the idEXEC staff and our file is immediately updated. The next time we send out a mailing, the correction has been made and our mailing goes directly to the person who can make a decision about our executive programs. We love the response we get from idEXEC.

Director Executive Education
Amos Tuck School of Business at Dartmouth College

 

idEXEC (formerly known as Technimetrics/Finex) A Common complaint of all of the [competitive] databases is that you'll be lucky if you actually get to the right contact, especially at larger organizations. Technimetrics solves this problem with idEXEC, its business-to-business contact database of company profiles and executive decision-makers. Unlike competitive systems that may only track job titles, the idEXEC research methodology uncovers real decision-makers by job function. For example, a large commercial bank may have 30 decision-makers with a title of "Executive Vice President" who have functions that vary widely across technology, finance, strategic planning and human images. Technimetrics' database allows you to accurately target these different decision-makers. If you're selling to large organizations, this information could greatly simplify your life.

Excerpt from:
Sales and Field Force Automation, February 1999 "Selling Tools"
 

Rich Bohn, veteran salesman and sales manager and author of Sell More Now With Windows!, has been publishing independent reviews of sales automation software since 1985. You can contact him via his website www.sellmorenow.com.

I have been a user of idEXEC for the last four years as the VP of Marketing for two successful companies. It is an absolutely critical weapon in our world-wide Sales and Marketing effort. Take it away and I would have total anarchy in our organization.

Vice President of Marketing
Sell More Now Windows!